Lagos State has once again proven its reputation as Africa’s tourism and entertainment capital, generating over $71.6 million in revenue during the ‘Detty December’ season.
According to the Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Arts and Culture, Idris Aregbe, tourism remains a vital driver of economic growth and cultural preservation for Lagos State.
He said, “Tourism remains a vital driver of economic growth and cultural preservation for Lagos State, with the ‘Ember’ season playing a key role. This season represents a period of unity, vibrancy, and celebration, fuelled by the dynamic spirit of Lagosians.
“From enterprising artisans in local markets to creative entrepreneurs shaping the entertainment and tourism sectors, the resilience and ingenuity of Lagos people lie at the heart of its success. The participation of residents, alongside visitors from other states, has been fundamental in establishing Lagos as a cultural and tourism hub.
“As a government that listens and welcomes innovative ideas and collaborations, the insights from this season will be carefully studied, with key lessons factored into the 2025 Lagos Tourism is Rising campaign. As we reflect on these successes, we look forward to building on this momentum, creating more opportunities for Lagosians, and ensuring our city.
“As Lagos looks ahead to 2025 with the ‘Lagos Tourism is Rising’ campaign, the goal remains clear: to build on this momentum, celebrate our cultural richness, and solidify Lagos as a beacon of tourism, culture, and economic excellence.”
Aregbe also expressed gratitude to the hospitable people of Lagos, industry stakeholders, performers, and artisans whose creativity and participation were instrumental in the success of Detty December and instrumental in making Lagos the tourism and entertainment capital of Africa, adding that the Ministry of Tourism, Arts and Culture played a pivotal role in ensuring the season’s success.
He commended the report released by MO Africa Consulting, which highlighted the impressive revenue generated during the season.
He also expressed gratitude to the hospitable people of Lagos, industry stakeholders, performers, and artisans whose creativity and participation were instrumental in the success of Detty December.
The Babajide Sanwo-Olu administration is committed to shaping a Lagos that blends tradition with creativity, creating unforgettable experiences for all.
As Aregbe noted, “From enterprising artisans in local markets to creative entrepreneurs shaping the entertainment and tourism sectors, the resilience and ingenuity of Lagos people lie at the heart of its success.”
Looking ahead to 2025, Lagos is set to build on this momentum with the “Lagos Tourism is Rising”campaign.
As Aregbe said, “As Lagos looks ahead to 2025, the goal remains clear: to build on this momentum, celebrate our cultural richness, and solidify Lagos as a beacon of tourism, culture, and economic excellence.”